How Top-Down Planning Helped Mondelēz More Effectively Drive Business Transformation
What does it mean to transform an enterprise? That’s what Mondelēz International’s Chris Luetke wondered when faced with a corporate mandate to transform the business. He learned effective business transformation starts by adopting top-down portfolio management techniques to better align execution with strategy.
Learn how the Mondelēz team’s practical approach to addressing its own enterprise-wide executive mandate helped generate higher quality demand, drive better execution and more effectively track the benefits of business transformation.